Ahmed Fathalla

Senior Product Manager, Zalando SE


Conversational interfaces are the new frontier of online commerce, with customers now demanding a highly personalised shopping experience that is tailored to their needs. Platforms like Facebook Messenger represent an opportunity for e-commerce players to engage customers in ways that were previously impossible. Drawing on his experience of building the Zalando Bot on Facebook Messenger, Ahmed will take the audience on a journey of lessons learned, mistakes made and best practices in creating an effective conversational bot.


Speaker Vita Ahmed Fathalla

Ahmed is a Senior Product Manager at Zalando. He works on enabling fashion experiences using conversational platforms. Before joining Zalando, Ahmed founded UserTalk — a SaaS-startup focused on improving the communication of small businesses with customers. Ahmed holds Bachelors and Masters Degrees in Computer Science from the American University in Cairo.




09:40 – 10:00 Uhr